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Marketing Translation Services

Public Relations and Marketing Translation Services

Global Marketing Success Begins With Cultural Competency

Your test audiences chuckled in response to your marketing or advertising materials. They loved the humor. They loved your product. Trouble is what people think is funny in one culture can fall flat translated for another culture.

It’s not just funny puns that hinder positive responses. Marketing texts use culture-specific and often subculture-specific symbolism, metaphors, and puns, which often appeal to emotions, values, and moods rather than to critical thinking. Look at the word “blue” in the example below.

Language               “Blue” word          Connotes
American English       blue                   sad, unhappy
French                           bleu                   ignorant, silly, inexperienced
German                         blau                   intoxicated, drunk

Feeling “blue” in America is very different than feeling “blau” in Germany. To be effective, the translation must reflect cultural competency and linguistic accuracy. That’s why AIIT matches a professional translator to each project who is intricately familiar with both the source and target cultures and languages.

Our translators look for the equivalent context and linguistic forms to express the source text and preserve the author’s intended meaning. And in the rare case when a translator-match is not available, we help you find another reliable translation service. We’re committed to your success.

Whatever your public relations and marketing Translation needs, AIIT can help you.

Examples of areas we cover:

Advertising Document translation Negotiations
Business Meetings Event Management Other related Translation services
Campaigns Interviews Promotional Materials / Literature
Communications Market Research Transcription
Conferences Media Theatre / Drama / The Art


AIIT LLC has a large and diverse network of translators and interpreters with experience in marketing and public relations services. This allows us to selectively source highly skilled professionals who may also have a background or qualification in a relevant specialist field. AIIT can provide a tailored service, with accurate and precise Translation, an understanding of industry-specific terminology. AIIT is committed to supplying clients with exact Translation services based on their experience and professionalism.

Global service: We can offer translation and interpreting services at any time of the year, in many locations globally. Please contact us for more details.

For a free Marketing Translation Quote, please use our Get Quotes system. Please feel free to add any comments on your Get Quote form.